First, let me introduce myself. I am a father of 3, 18 yr old Daughter, 8 yr old Daughter and 2 yr old Son.  I’m a loving partner. I’m a bloody hard worker, a father-preneur and I am loyal to a fault (we will visit this again later).

Growing up I was pushed to my limits in a sport that I loved and hated, sometimes at the same time. It taught me dedication, disappointment and how to cope with terrible self image. I truely believe that this was a base for the person I am today. 5 am starts, 2 hours of training; school; and then another 2 hours of training in the afternoon. Dedication! Parties missed, friends lost and girlfriends who didn’t understand.

Fast forward to adult life and the hours never seemed to stop. The motor industry (an industry I worked in for 17 years) is a lot like elite sport in that if you want to become good at what you do, it takes time, constant training, discipline and dedication. 55+ hours, 6 days a week.

How the hell could anyone think having a family whilst doing this shit was a good idea! But the money was good and I was home every night (mentally drained, but home).

How could I be an engaged father to my kids after dealing with people who mentally took everything out of me every day?  How would I cope with missing first steps, first words, dance recitals, school awards ceremonies? All the stuff a ‘good parent’ never misses.

Let me tell you, it sucked! I missed my middle child’s very first dance recital, she was 5 and had trained all year and was so excited, and I missed it. Loyalty! Loyalty to my boss, loyalty to my customers, loyalty to the almighty $$.

3 years on, I have never forgiven myself for missing that day, and have begun a new path, one that will afford me the opportunities to be there for the “firsts” and the “lasts”. My loyalty has shifted. I owe it to my kids to be the engaged Dad I wanted my father to be as a young child.

I started my own company in 2019, the company is solely online so I am able to spend more time with my kids. Factory Direct Oz ( is the culmination of 20 years of customer service experience and wanting to change the online shopping experience.

No gimmicks, no catches. The prices you see are the prices you pay. We don’t charge extra for shipping. And there is a no bullshit 30 Day Money Back Guarantee!

The most important thing I want everyone to take away from this is that your career (although important in its own right) is not as important as your kids.

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